What is a Business Improvement District?

After a successful poll in December 2016 the Tawa BID was established to provide the foundation for a strong business association to represent Tawa that is sustainably funded through a reasonable targeted rate on businesses and commercial properties within a BID boundary.

The BID will use its funding for the betterment of the Tawa town centre - for example- collective marketing efforts, advocating for further investment into Tawa from stakeholders such as the Wellington City Council or addressing shared issues such as graffiti, poorly presented retail space or crime within the town centre.

A clearly defined area of Tawa within which all commercial properties are levied an additional targeted rate. The rate is collected by the Wellington City Council (WCC) and passed on to the BID Association. This fund is managed by the Association for the benefit of the town centre on projects, promotions and advocacy designed to attract locals and visitors into Tawa.

How will this benefit me as a business owner/tenant?

Potential extra sales through increased foot traffic
An opportunity to join activities that create a vibrant and successful town centre
The ability to contribute to your own business success through a strong Business Association that has a unified voice with WCC etc.
An improved relationship between Tawa and WCC by working with council on town enhancement projects

How does Tawa Business differ from the Tawa Town Centre Upgrade?

Happening at the same time as the Tawa BID project is the Tawa Town Centre Upgrade project. Led by Wellington City Council, this project is now in the final stages of consultation and will see $1 million invested by the Council into the look and feel of the Tawa town centre.

The Tawa BID is representing the interests of Tawa business in the plaza upgrade process.

To view full information about the Upgrade project and to have your say on the improvements being considered just click here.


The contact person for the Upgrade project is Lucie Desrosiers - This email address is being protected from spambots. You need JavaScript enabled to view it.

Advocacy for further investment into Tawa will be one focus of a Tawa BID. However, a Tawa BID will have a much broader focus.

An update on the Tawa Town Centre Upgrade project will be given by Wellington City Council at the stakeholder workshops for the Tawa BID project in September 2016.

How will this benefit me as a property owner?

A successful Tawa business community can enhance tenant attraction and property values, leading to better rental dividends.

Where does the Targetted Rate money go?

Into a fund managed by the Business Association committee.

What is the money spent on?

Implementing initiatives set out in a strategic plan developed by the Business Association with member input, the money will be spent on projects and promotions to attract people to Tawa. The Business Association is independent of the council and does not duplicate WCC functions. The Council has an oversight role rather than playing an active role in implementing the Association’s plan.

Do I get a say in how this all works?

Yes. Both business owners and property owners have the opportunity to attend discussion forums and meetings that shape the Association’s strategic plan.

What if I don't want to be involved?

There is a ballot of business and property owners within the targeted rate area to decide whether to establish a BID. The ballot is being planned for October/November 2016. The ballot needs to comply with the Wellington City Council’s BID policy. The BID policy, based on others in place around New Zealand, stipulates a voter turnout of 25% with a majority of 51% voting in favour for a BID to go ahead. Also required to go ahead is that the owners of at least half of the capital value of the properties, vote in support. If the BID is approved by that voting process then all commercial properties are included and the targeted rate will apply to them.

How does the voting system work?

The system is based on one person / one vote. Each property owner gets one vote per rateable property. Each business owner gets one vote per business. If the property owner is also the business owner at a property then that person has only one vote in the BID poll.

What is my involvement in the business association?

Ultimately, you decide how much you want to participate. If the BID is approved, all property owners and businesses within the BID area automatically become members of the Association and can vote to elect the Association’s governing committee which will meet regularly. All members may put forward a representative to be nominated for election to the committee.

What will it cost me?

Based on other similar sized BIDs across New Zealand, it is believed a targeted rate of approximately $1 per day for an average sized commercial property will be required to establish the BID effectively. Larger commercial properties will attract a higher rate proportionate to the capital value. It is important the cost is viewed as a marketing investment rather than an increase to rates, as ALL the funds will be spent to promote the businesses and properties in the BID area. The Association’s committee and members decide how the funds are to be invested, not the Council.

When will I pay my levy?

The levy will be included in your quarterly rates bill.

How do I know what happens with my levy?

Annual accounts will be presented at the Association’s AGM. WCC plays an oversight role to ensure the activities of the BID Association are properly managed within the intention and scope of the BID policy.

Have any other districts adopted the BID model?

Yes, it has been widely implemented in small towns and city suburbs, and has been very successful throughout NZ. Wellington has established three BIDs in the last three years – in Kilbirnie, Khandallah and Miramar. There are 49 Business Improvement Districts in the Auckland Council Region alone. The BID model is recognised internationally as a sustainable approach for creating a strong representative group for a business community not dependent on the efforts of a few passionate volunteers.